Classic Vacations Goes Custom

Classic Vacations has launched two new online customization tools to help travel advisors with marketing their services and products. Travel advisors can now personalize Classic’s booking engine and get their own URL, and send personalized hotel content directly to their clients.
The Private Label feature allows customization of Classic’s booking engine so travel advisors can make it their own: They can add their own logo and contact information, pick a color scheme, and create a link with their own URL to their website. Visitors to their site can use Classic’s booking engine with their private label. And, best of all, the travel advisors get the booking credit.
Travel advisors can also now personalize and send hotel content directly from Classic’s website to their clients by creating “tearsheets.” This feature allows clients to research the information on the tearsheet and link directly to the private label on Classic’s booking engine to complete the purchase. And again, the credit for the booking goes to the travel advisor.
“This is another distribution channel for us to enhance our travel advisors’ ability to reach out to their customers with customized, top value offers to help close more sales,” says Greg Bernd, Co-President of Classic Vacations.
To log on and experiment with the Private Label features, visit

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