Football fans heading to Arlington, Texas, this Sunday for Super Bowl XLV will want to be aware of Priceline.com's report that the median per-night hotel room rate in the Dallas/Ft. Worth area is approximately $180, about three times more than the area's rate of approximately $60 a year ago. Based on the website's hotel bookings made for the February 4-7 and February 5-8 long weekends, the report included all hotel star categories, from 1- to 4-star.
Clients should favor into three-star hotels, where the median rate for the first weekend is approximately $180 (in an increase of about 140 percent from last year), compared to 2.5-star hotels, priced at approximately $210 in median rate (up about 280 percent from last year). This weekend, the Pittsburgh Steelers face the Green Bay Packers at Dallas Cowboys Stadium.