Travel agent sales are integral to its new growth plan, says Fairways Golf Vacations, Inc., which is extending its reach into the travel agency sales channel.
Company president and former travel agency owner Alan Hale believes it is a perfect match, providing good business for the travel agency and good customer service for the golf traveler. Fairways Golf Vacations is the business to business division of Fairways Golf.
Fairways Golf Vacations reports it offers package golf opportunities and custom golf vacations both domestically and internationally. Partnering with leading resort locations and the best golf courses in the world, Fairways opens the lucrative golf market to agents and offers commissions on resort stays and greens’ fees.
Golf trips involve numerous golf course and hotel selections, and Fairways Golf says it will help travel agents maximize value for their customers and create unique golf vacations. Hale sees potential for the agency community and Fairways to grow their revenues by selling commissionable golf vacations and tee times.
“Travel agents need revenue producing business and travel agencies’ best customers are discretionary income leisure travelers. Golf is a huge market and our ability to package tee times and incredible resorts and pay travel agencies commissions on golfing experiences opens a whole new revenue stream for today’s travel professionals. We pay commission on the entire vacation package with no ‘port charges’ or non-commissionable items. As a longtime agency owner, I understand the bottom line," Hale says.
Fairways Golf also provides travel agencies with the ability to offer a customized golf microsite. The agency-branded website can include the agency’s own local telephone number, while providing shopping opportunities for golfers complete with destination and resort searches, a custom itinerary planner or package options both domestically and internationally. The agency microsite also allows for expanded vacation content with no pricing to the consumer enabling the travel agent to either receive the standard commission or mark up the package to include fees or incremental commissions, the company says.
Agents are also able to book tee times only, if their customers are already booked on a vacation package through their agency and want to add golf as an onsite option. These tee times are also fully commissionable to travel agents and can be booked online on the travel agent portal of Fairways’ website.
Fairways Golf Vacations has a long, rich history of fulfilling golf vacation dreams and assisting group leaders of golf getaways. With 23 years in business, Fairways Golf Vacations has served more than a million golfers since launching as a local Alabama based golf business, supporting the growth of the Robert Trent Jones (RTJ) Golf Trail of 26 resort quality courses throughout Alabama.
Though now an international golf tour operator, Fairways says it has booked over a quarter of a million rounds at the RTJ Trail alone! Fairways also manages and operates Troon Golf Vacations in partnership with Troon Golf, a golf course management company.
Hale, a travel industry veteran, purchased Fairways Golf Vacations in late 2008 and believes travel agents are a natural extension of the company’s business heading into 2014.