Frosch Announces New Outdoor Travel Division

rock climbing
Photo by Kouvara

Frosch Travel has announced the launch of the Frosch Outdoor Travel Division, which will focus on creating exiting travel experiences designed around outdoor excursions and adventures, the company said. The journeys will also attempt to build environmental awareness and promote partnered non-profit organizations. 

Frosch has named its first partnership with a professional angler, Fishing League Worldwide (FLW) Tour Angler Cody Kelley. Kelley stood out to Frosch as a unique angler during the 2015 season when he spent his time working to raise awareness of Special Olympics Arkansas and their 15,000 athletes, the company said. 

For the 2016 season Kelley and Frosch have begun to work with several organizations, including FLW & The FLW Foundation, to organize multiple strategies to link the adventure travel, non-profit, and fishing industries.