Globus Names Cactus Agency of Record


Group Voyagers Inc. has hired Denver-based advertising agency Cactus ( to grow its family of brands including Globus, Cosmos, Monograms and Avalon Waterways through integrated advertising, branding, design, digital, media, print and production services.

 “As a travel industry leader in escorted touring, vacation packages and small-ship cruising, we wanted an agency partner to help us showcase all of the elements that make traveling with the Globus family of brands special,” said Steve Born, vice president of marketing for the Globus family of brands. “Cactus blew us away with enthusiasm and expertise and we look forward to working with this Denver-based team to market the many stand-out qualities of our brands.”

As agency of record for the Littleton-based travel company, Cactus is charged with promoting the Globus family of brands’ unparalleled tour, independent travel package, river and small- ship cruise options.

The Globus family of brands is a leader in worldwide escorted travel, offering more than 400 vacations in 70 countries on six continents. The company offers tour, travel package and river cruise options that cater to different travel styles and international lifestyle needs.


“We are thrilled to join forces and get to work with the team at Globus,” said Joe Conrad, Cactus founder, CEO and strategic director. “The Globus family of brands has great stories to tell, and we’re the right agency to grow their business through an integrated approach to marketing to both consumer and trade audiences.”





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