Research Shows Religious Travel on the Rise

A study by the Globus tour company and Menlo Consulting Group has found that one-third of U.S. adults, or 15.7 million, are likely to take a religious vacation in the future. Further, one in 10 international travelers already have been on a faith-based vacation, the study revealed. But such travelers report they want variety on vacation, with a 50/50 mix of religious and nonreligious activities. Popular destinations include Israel, Italy and Greece. "There's no doubt that religious vacations will continue to be a booming trend in the travel industry," said Mike Schields, director of group sales and emerging markets for the Globus family of brands. "One driving factor is how meaningful these trips can be for the traveler. Our study showed that 8 in 10 past religious travelers plan to repeat the experience in the future--it's just an incredible testament to the personal enlightenment that many have on faith-based vacations." Visit []. (JM)