Singapore Firm Focuses on Medical Tourism


The FlyFreeForHealth platform is a medical concierge network, providing visitors medical advice via its portal. The Singapore startup, which was established in August 2008, provides services designed for foreigners looking to receive medical care in the region. The new e-service aims to help patients make travel arrangements into the region, in addition to pairing them with the appropriate hospitals.

Nurses dubbed iMedical Butlers trained in hospitality, IT and tourism will offer medical advice through the site. FlyFreeForHealth reports that 1,000 nurses in the Philippines have signed up for the training program to be engaged as iMedical Butlers.

"The behavioral pattern of medical travelers is changing - they look for more options, and they also want more interaction before selecting the doctor," says FlyFreeForHealth's founder Dr. Wei Siang Yu.

According to Deloitte Centre for health solutions, the number of Americans traveling abroad for medical care is expected to reach 6 million in 2010, and 15.75 million by 2017. Some US$16 billion in cross-border revenues were generated last year, and this number is expected to grow by 325 percent to US$68 billion in 2010.


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