Starwood's Eco-Friendly Element Brand Opens in Big Apple

Starwood Hotels & Resorts Worldwide has opened Element New York Times Square West, the first Element hotel to open in New York City and one of the city's greenest properties. Element is the first major hotel brand to mandate that all its properties pursue Leadership in Energy and Environmental Design (LEED) certification from the U.S. Green Building Council (USGBC). Every property is also a high-performance building where sustainable practices reduce waste and conserve resources. Since the first Element hotel opened in 2008 in Lexington, MA, the brand has continued to trek across the country. Additional properties have opened in Las Vegas, Baltimore, Denver, Dallas, Houston, Omaha and Ewing, NJ.

Element New York Times Square West features 411 guest rooms and seven suites, two meeting rooms, a lobby atrium and rooftop terrace with stunning views of the Empire State Building, Hudson River and Midtown Manhattan. Rise, Element's daily complimentary breakfast buffet, includes low-fat breakfast wraps and fruit smoothies, while Motion, the fully-equipped, state-of-the-art, 24-hour fitness center, allows guests to practice fitness on-the-go.

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