Tauck has joined forces with David Morris International to receive extra help in maximizing the brand’s growth potential and extending its reach in the marketplace. As a first step, DMI will increase focus and ramp up efforts for charters and incentives and special interest groups in connection with Tauck’s river and small ship cruise programs. Other programs under consideration include uniquely-crafted land programs.
“DMI’s recent launch comes at a time when our agents are more interested than ever before in growing their charter, incentive and special interest groups business," said Dan Mahar, Tauk's CEO.
Tauck is a world leader in upscale, escorted travel. he company leverages its 84 years of experience to deliver more than 100 escorted land journeys, small ship cruises, European river cruises, safaris and Tauck Bridges family travel adventures. New for 2009 are immersive Tauck Culturious trips designed for “culturally curious” boomer-age travelers.
The Tauck / DMI Partnership, initiated September 2009, unites experienced sales professionals with a quality driven product to grow awareness of Tauck’s Charter, Incentive and Special Interest business.