Tours

Girls reading on beachBeach Girlfriend Getaways

Identifying clients for girlfriend-themed getaways and then planning them is easy when you know what to look for. Here is a rundown of data from a survey conducted by AAA and Aspire, which polled 2,029 women, interviewed online and via telephone, as well as through telephone focus groups, to help you get started.

• Most girlfriend getaways are made up of two to three women.

• The most sought-after activities on such trips are dining out (86 percent), shopping (74 percent), spa visits (73 percent) and heading to a beach or pool (70 percent).

• Snags in planning girlfriend getaways are finding a time that works for everyone to go away (77 percent) and selecting a trip that everyone can afford (76 percent).

• The largest percentage of women—40 percent—who said they had been on a girlfriend getaway in the last three years were between the ages of 25 and 34, making such a trip a great way to net younger clientele.

• Furthermore, the largest number of women who had gone on a trip with girlfriends in the past three years had no children (38 percent) and were not married (42 percent).

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.
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