Travel Impressions has named industry veteran Paul Zar as vice president of the Caribbean Destination Team, Managed Brands and Airline/Car Relations. Zar comes to Travel Impressions with 25-plus years of extensive travel and tourism knowledge including experience from his most recent position as senior vice president, Business Development and Airline Relations at LibGo Travel Inc.
“We are absolutely delighted to have someone of Paul’s caliber and experience joining the Travel Impressions team,” said Steve Gorga, president and CEO. “His expertise is especially important as we emerge from this challenging economy with some incredible opportunities to grow our business.”
Zar will report to John Hanratty, senior vice president and Chief Marketing Officer. His responsibilities will include:
* Planning, directing and managing all functions associated with the operation of the Caribbean destination team
* Developing long-term corporate product strategies to allow consistent and continual growth for Travel Impressions and American Express Vacations
* Managing major relationships for air and car programs on behalf of Travel Impressions
* Planning, directing and managing all activities associated with securing managed brands to expand Travel Impressions’ overall business
Prior to his tenure at LibGo, Zar served for 10 years as Managing Director, North America, for the Bermuda Department of Tourism where he directed all phases of its North American organization. He also worked for 13 years with American Airlines in various capacities including Director of Marketing - Atlantic/Caribbean.