Erin McCarthy, a 17-year veteran of Travel Impressions, has been promoted to the position of vice president of marketing, effective immediately. In her new role, McCarthy will oversee all marketing for the company and its managed brands, reporting directly to Jeff Clarke, Travel Impressions' president.
"Erin has been one of our greatest assets for the better part of nearly two decades, and is a powerhouse in the travel industry," said Clarke in a written statement. "With Erin at the helm of our marketing department, backed by the strength of her experience, keen insight, and knowledge and appreciation of travel agents, there is no doubt that she will elevate Travel Impressions’ image within the agent community."
She rose through the ranks to the position of senior director of marketing, where she's played a leading role in shaping the company's image and raising Travel Impressions' profile among resort and airline partners.
"Working with Travel Impressions has been extremely enriching as the success of our marketing initiatives are gauged by our ability to help our agent partners succeed,” said McCarthy. “Having played a role in strengthening our agent-centric approach for the last 17 years, I’m looking forward to the opportunity to enhance our marketing impact on behalf of the agent distribution channel."