Using Zidane's Head-Butting Incident to Promote Holiday Bookings

An Irish travel firm is urging people to "use your head" and book holidays on its web site. Stein Travel, the country's largest independently owned tour operator, features Zinedine Zidane, the French soccer star, in a cheeky e-mail campaign to drive online bookings. A caption along with a picture of Zidane at [www.steintravel.ie] says, "Use your head." Zidane was involved in a head-butting incident in the recent FIFA World Cup final. A spokesperson for Stein Travel reportedly said the ad was designed in its marketing department to promote online sales, which already account for more than 15 percent of its business.

Read more on:

Suggested Articles:

Lee Kitchen spent 32 years at The Walt Disney Company spearheading marketing campaigns and operational efficiency changes. More here.

Thousands of protestors have converged on Barcelona for a major rally. Here’s the latest.

Unexpected experiences and milestone celebrations are the travel trends to watch for 2020, according to Virtuoso’s latest Luxe Report. Here’s a look.