Expedia, Inc. has signed a marketing and distribution agreement with AirTran Airways. Under the agreement, AirTran Airways' fares and inventory will continue to be available to travelers that visit Expedia, Egencia and Hotwire sites.
"Our goal is to make AirTran's products and services available to travelers in ways that meet their needs and in a manner that is consistent with our distribution strategies and cost goals," said Kevin Healy, senior vice president of marketing and planning, AirTran Airways. "Our partnership with Expedia gives us access to millions upon millions of travel shoppers each month, effectively marketing AirTran products in a targeted and cost-efficient manner."
"Expedia aims to continually identify opportunities to create value for our customers and our travel partners," said Greg Schulze, senior vice president, Global Tour and Transport, Expedia Partner Services Group. "This partnership with AirTran allows us to continue providing our customers with an extensive selection of travel offerings, while still providing our partner with one easy-to-use marketing and distribution option."
The announcement builds on a history of successful collaboration between Expedia and AirTran that began in 2006.
Visit www.airtranairways.com and www.expedia.com.
