American Airlines Begins 'NYC Challenge 10,000' Campaign on Facebook


American Airlines (AA) is asking its friends in New York City to become its fans on Facebook. When the number of American's New York Facebook Fans reaches the 10,000 mark, every one of its fans will receive an as-of-yet-undisclosed Facebook-exclusive promotion. The airline is also promoting the campaign through Twitter.

"American Airlines is a devoted fan of New York," said Jim Carter, vice president of eastern sales division for AA. "Now, we're reaching out to all our New York friends to become fans of American Airlines on Facebook. With the social media so vital to the way we communicate today, what better way to create a tighter bond with our followers than to ask them to join us on Facebook?"

American Airlines serves greater New York with 210 non-stop flights to 63 destinations from four airports: LaGuardia Airport, John F. Kennedy International, Newark Liberty and White Plains/Westchester County. American offers service from New York to 29 destinations beyond the U.S., including London, Paris, Rome, Zurich, Brussels, Milan, Barcelona and Tokyo.