American Airlines Group Inc. reports an agreement with Sabre for the newly combined airline's single reservation system. The move comes days after Sabre - a privately owned company-announced it filed a Initial Public Offering to raise $100 million.
"The migration to one reservation platform in partnership with Sabre is a critical milestone in the merger integration process, and lays the groundwork for customers and employees alike to have a seamless experience throughout the travel journey," said Maya Leibman, chief information officer – American Airlines.
"American Airlines has laid out an exciting vision for transforming the airline passenger experience and we'll be working closely with them over the coming months to bring this to life using our data-rich, flexible technology solutions," said Sabre Airline Solutions president Hugh Jones.
Because Sabre is the platform currently being used at American Airlines, it should minimize disruption for the maximum number of people and systems by bolstering employee readiness, speeding up implementation and improving customer responsiveness throughout the integration, American said.
The airline's reservation system is basic to the entire customer travel experience, including:
- Flight schedules – customers and employees rely on the system to identify available flights that meet their travel needs;
- Preparing to fly – the system delivers flight status and gate location information as well as the customer check-in and boarding processes; and
- Checking / retrieving luggage – airport employees use the airline's reservation system to match baggage with destinations for improved efficiency and enhanced customer service.
The process for American and Sabre to complete the system integration is expected to take up to two years.