American Airlines Unveils New Advertising Campaign

American Airlines will unveil a new advertising campaign during the February 24 Academy Awards show, which will increase awareness of American's international premium class Flagship services. The new campaign will include television, print and online media components stressing AA's ability to provide products and services customers' value and a new approach to Business Class travel.

New 30-second commercials will debut in select markets during this year's Academy Awards. AA will also showcase the campaign online at www.aa.com/flagship.

The new micro-site provides flyers with a virtual experience of American's premium class offerings. The website, which will be available for use in eight countries, will be supported by print and collateral advertising, direct mail and public relations efforts.

"This Flagship Experience approach is different from what we've done in the past," said Dan Garton, American's executive vice president, marketing. "It reflects how our brand is evolving, and it demonstrates that we're in tune with our customers' needs." (GD)

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