Delta Tests Facial Recognition, First Self-Service Bag Drop in U.S.

Following a recent announcement by Finnair in regards to testing facial recognition technology, Delta is introducing four self-service bag drop machines at Minneapolis-St. Paul International Airport this summer along with testing facial recognition technology. One of the self-service bag drop machines will be equipped to test facial recognition technology to match customers with their passport photos through identification verification. The $600,000 investment will allow customers to quickly and securely check their own bags, the airline said. 

The airline's introduction of self-service bag drops and facial recognition technology is a next step in its work to streamline airport processes and is complimented by Delta's industry-leading radio frequency identification technology. Previous self-service innovations like ticketing kiosks and check-in via the FlyDelta mobile app have transformed congested lobby areas and improved customer satisfaction scores. 

Delta also worked with the Transportation Security Administration to implement the first automated screening lanes in the U.S. at the Hartsfield-Jackson Atlanta International Airport. Other innovations include an app that helps pilots avoid turbulence, launching the industry's most interactive airport wayfinding maps on the FlyDelta mobile app and strategically enhancing its boarding process. 

The airline will collect customer feedback during the trial process to ensure that the lobby enhancement improves the overall customer experience. 

Continuing their trend of enhancements, Delta also recently added new nonstop service between Rio and New York. Delta will connect the two cities with a daily service, starting southbound December 21, 2017, and northbound the next day. The airline's alliance with GOL Linhas Aereas Inteligentes will extend the reach of this service to 23 destinations within Brazil and provides connections to Antonio Carlos Jobim International Airport (GIG) in Rio de Janeiro. On the other end, Delta will offer 49 U.S. destinations beyond its hub at New York-JFK.