Enterprise Rent-A-Car’s CarShare and Car Sales business lines will be featured - for the first time in Enterprise's history - in a nationwide advertising campaign highlighting Enterprise's role as a total transportation solution. Two national television spots that feature CarShare and Car Sales will be launched this month, the company reports.
The new advertisements mark an evolution in the company’s “The Enterprise Way” campaign, which since 2011 has highlighted Enterprise’s focus on customer service, culture and heritage, Enterprise says.
The spots take the company story even further to reinforce Enterprise as a total mobility provider for today’s consumer, Enterprise says. This includes neighborhood and airport car rental, car-sharing, ride-matching, vanpooling services, car sales and commercial truck rental. Enterprise notes it provides a comprehensive portfolio of transportation options where individuals both live and work.
“Our new advertising campaign emphasizes the fact that no matter what transportation challenge a consumer may be faced with today, Enterprise has a solution,” said Jim Stoeppler, assistant vice president, Enterprise Brand Marketing. “Highlighting Enterprise CarShare as part of a national television campaign, which is a category first, as well as Enterprise Car Sales, is a big step forward for us, and will drive additional awareness and momentum around these key sectors of our business.”
All five of the new spots will be rolled out nationally on broadcast television and across a variety of cable networks between now and April 2014, Enterprise says. The Enterprise CarShare 30-second spot debuts Sept. 14 follow by an Enterprise Car Sales ad. Enterprise reports it has tapped its own employees to be featured in each of the advertisements.