Enterprise Holdings Inc. has announced its entrance into Armenia with new franchise partner TravelCar, as well as the partnership’s intention to soon operate in the nearby country of Georgia.
In the coming months, the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands will be available to customers in Armenia’s capital, Yerevan, which also serves the country’s main international airport. TravelCar is an Armenian-based car rental business. During the next 12 months, additional locations will be opened in Armenia, as well as ones in the neighboring country of Georgia to serve its capital, Tbilisi, and principal airport.
The franchise partnership with TravelCar is part of Enterprise’s wider strategy to build a robust network of transportation services around the globe, Enterprise Holdings said.
During the last five years, Enterprise Holdings has rapidly expanded the presence of its three car rental brands in Europe and the Middle East. In the beginning of 2012, Enterprise operated in just three European countries – the UK, Ireland and Germany. Today, it is available in more than 40 countries throughout Europe and the Middle East.
Enterprise Holdings currently operates in more than 85 countries and territories worldwide.
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