Eurail Pass Expands Into Chinese Market

The Eurail Group G.I.E. is expanding by inviting the Chinese market to discover the European continent by train. Every year the number of Asians traveling through

Europe with a Eurail Pass continues to grow and the number of Chinese travelers increased by 25 percent in 2008. To keep the momentum up, Eurail launches a new marketing campaign starting with two seminars in Beijing and Shanghai on November 23 and November 24.

"China remains Asia's largest source of outbound tourism and exceeds the average world level," said Zhu Shanzhong, from the China National Tourism Administration.

Eurail supports this trend by further endorsing the Eurail Pass sales in China. For this purpose, representatives and journalists from the Chinese travel trade industry will participate in the Eurail marketing seminars in Beijing and Shanghai to further educate and inform the Chinese market about the advantages of traveling through Europe by train.

During 2009, Eurail Group celebrated its 50th anniversary. In the five decades since 1959 (when only one type of pass was available), Eurail has become the market leader in European rail passes. About 430,000 international Eurail Pass holders trekked across Europe in 2008. With 160,000 miles of track in today's European railway system covered by Eurail Passes, many major towns and villages are connected and offer international connections.

Eurail Group will further continue to boost the development and expansion of Eurail Pass sales in the Chinese market during 2010 via the strong distribution network. "China is one of the most important new markets for Eurail and shows huge potential," Ana Dias e Seixas, Eurail Group's marketing director, says. "We would like to embrace this opportunity to highlight the many advantages of the Eurail products to more Chinese customers. In the coming year, we will concentrate on offering additional customer benefits to make the product range more attractive."