Matthew (Matt) Jauchius has joined Hertz Global Holdings, Inc. as the company's new executive vice president and chief marketing officer, effective later this month. Jauchius will lead marketing strategy for the Hertz, Dollar, Thrifty and Firefly brands, including customer experience, e-commerce, loyalty program, customer relationship management, social media and ancillary revenue generation efforts worldwide.
Jauchius has nearly 20 years of marketing experience in senior and executive roles at Nationwide Mutual Insurance Company and McKinsey & Company.
Most recently, Jauchius served as executive vice president and chief marketing officer at Nationwide Mutual Insurance Company, where he directed a substantial integrated marketing program that included brand marketing, media, advertising, digital marketing, social media, research and analytics, public relations, communications and customer advocacy functions. There he also led a rebranding effort, strengthened the company's business partnership marketing effort and launched Nationwide's cause-related marketing efforts.
Prior to Nationwide, Jauchius was an associate principal at McKinsey & Company, working with client marketing organizations across a number of business sectors. He developed cross-functional expertise in corporate and business unit strategy and growth, marketing and sales, overall company turnarounds and operational cost improvements.
Jauchius has a Bachelor of Science degree in Business Administration from The Ohio State University and a Master of Business Administration from the University of Michigan.