National's Premier Selection Debuts New Trade Dress at Nine U.S. Airports

National Car Rental Premier Selection

National Car Rental’s Premier Selection has rolled out an updated trade dress at nine of its U.S. airport locations. National is launching out the new signage to more clearly mark its Premier Selection luxury vehicles so customers can easily identify and upgrade their rentals without ever visiting the rental counter.  
National’s Premier Selection is a special section of the rental lot where customers can choose from a range of upscale nameplates such as the Cadallac Escalade, Lincoln Navigator or the Maserati Ghibli S Q4.  The nine locations to receive the updated signage include Fort Lauderdale, Seattle, Phoenix, Orlando, Los Angeles, Nashville, Boston, Minneapolis and Charlotte.


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