Bonnie S. Reitz was named chairperson of the board of directors of ARC, effective January 1, 2012. Reitz will succeed David Landuyt, who will be chairperson emeritus.
“On behalf of the ARC Board of Directors, we are delighted to welcome Bonnie,” said Mike Premo, ARC’s president and CEO. “Her background and experience on the air carrier side of our industry, coupled with her appreciation of the value of travel agencies, uniquely qualify her for this role. "
"In addition, Bonnie’s knowledge of corporate governance best practices from her service on the boards of public, private, and non-profit organizations will make her a great asset to both ARC management and the board as our only truly ‘independent’ director," Premo said.
Reitz, who began her career at Eastern Airlines in 1977, is founder and president of InsideOut-Culture to Customer, a management consultancy based in Saint Petersburg, Fla. Reitz was part of Gordon Bethune’s “Worst to First” turn-around team at Continental Airlines, where as senior vice president of marketing, sales and distribution, she focused heavily on rebuilding the airline’s relationships with travel agencies.
Her team differentiated Continental with innovative new products and services – including an improved One Pass Program, an exemplary website, and Elite Access at airports – to personalize the travel experience for high value customers, ARC noted. Reitz also held executive positions at System One Corporation.
“ARC is a unique and vital organization, which through its many innovations over the years, has helped airlines and travel sellers work smarter, faster, and more economically,” said Reitz. “From my due diligence and exposure to ARC’s executive team, it’s clear that ARC today is positioned to be an even more important contributor to the industry going forward."