Royal Jordanian and Amadeus, a global technology provider, announced a 10-year IT partnership with Royal Jordanian adopting the full Amadeus Altéa Customer Management and e-commerce suite of solutions. The investment will underpin Royal Jordanian’s drive for modernization and growth in the Middle East, and through its membership of the oneworld Alliance. Altéa will enable Royal Jordanian to manage all reservations, inventory and departure control from a single, new generation technology platform.
A shared platform that is used by many airlines, Altéa will enable integration with the airline’s commercial partners that use the same solution, Amadeus reports. More than 60 airlines have chosen the full Altéa suite while nearly 140 use at least one component of the solution.
Among these are more than half of the oneworld member carriers. For Royal Jordanian, which is also a oneworld member, the Altéa platform will facilitate its operations within the alliance, such as easier development of code share links and revenue optimisation over a network that is highly interconnected with other airlines'.
“The main focus for Royal Jordanian, following the completion of privatization, is to increase operational revenue,” said Royal Jordanian President and CEO Hussein Dabbas. He pointed out that Royal Jordanian was awarded two world-class awards in IT. “With this background, our highly skilled staff, and a heterogeneous technology environment, our existing infrastructure is well prepared to support the new passenger service platform," he said. "The decision to move to Altéa was made because we can ensure all our customer management functions are based on a future-proof platform that can deliver on our commercial priorities."
Commenting on the agreement, Amadeus Vice President, Airline IT, Julia Sattel said: “Royal Jordanian is undertaking an impressive modernization program, and we are delighted they have chosen Altéa to help support them. Our strong presence in the Middle East will allow us to work closely with the airline to help boost their revenue and profit. By facilitating the airline’s operations within the oneworld alliance, Altéa will play a key role in enabling Royal Jordanian to execute their strategy to act as a feeder in the Middle East.”
Royal Jordanian, which is a private company, was established in 1963 as the national air carrier of Jordan. Visit www.rj.com or www.amadeus.com.