SAS Group Signs Deal With Amadeus


SAS Group and Amadeus have signed a 10-year technology partnership for the provision of a new generation passenger service system. Adoption of next-generation technology will support the SAS Group’s move toward cost efficiency and an enhanced capacity to respond effectively to a fast-changing and competitive marketplace.

Amadeus will implement the new technology platform for the SAS Group of airlines through a phased migration process which will start in 2010. Through the partnership, Scandinavian Airlines, Widerøe and Blue 1 will adopt the full Amadeus Altéa Customer Management Solution to manage their global sales and reservations, inventory and departure control processes.

The SAS Group of airlines will also adopt the Amadeus e-commerce suite of solutions to support their commercial websites and drive online sales alongside their existing e-commerce systems. “We are pleased to have signed a long-term agreement that will replace our legacy passenger service systems with a modern and standardized community solution,” said Mats Fagerlund. senior vice president and CIO of SAS Group.

Amadeus Altéa CMS comprises a fully-integrated platform that delivers operational efficiencies across an airline’s passenger service systems. Its central repository of customer data facilitates enhanced exchange of travel records and profiles, from reservations through check-in. Further, Altéa CMS is a shared platform used by over 100 airlines and offering connectivity to over 100,000 travel agency locations worldwide for sales.

“Shared costs to maintain and further develop the system, a variable per passenger boarded fee structure and eased integration with an airline’s commercial partners who use the same platform, including travel agencies, all mean incomparable cost efficiencies for the SAS Group,” says Julia Sattel, Amadeus’ vice president of airline IT. Scandinavian Airlines is also the eleventh member of the Star Alliance to select our suite of customer management technology. With these unique advantages in perspective, we are confident Amadeus technology can support SAS Group’s revamped strategy.”


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