Beginning this spring, Spirit Airlines will serve the island of St. Croix with daily nonstop flights between Fort Lauderdale-Hollywood International Airport and Henry E. Rohlsen Airport.
U.S. Virgin Islands Commissioner of Tourism Joseph Boschulte reported that Spirit will expand its schedule between St. Croix and Fort Lauderdale from four flights each week to once daily, effective April 22, 2020.
Spirit recently announced an upgrade in the frequency of flights on 15 routes in and out of Fort Lauderdale and Orlando in order to offer travelers more flexible and convenient schedules.
Commissioner Boschulte said the announcement fits well with the destination's marketing plans, which include the roll out of the new brand campaign "St. Croix: A Vibe Like No Other."
The Department of Tourism's new campaign will focus on digital and social media, including Spotify and Pandora, as well as Facebook, Instagram and Twitter. Print and broadcast will launch in late February and early March, respectively. The people, cuisine, history and culture of the destination, coupled with the island's laid-back vibe, will help position St. Croix as a "go-to" Caribbean destination, Boschulte said at the Caribbean Travel Marketplace in January.
Spirit Airlines recently unveiled a complete cabin redesign with ergonomically designed seats, an improved aesthetic and a modern look and feel.