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United Continental Holdings today announced the details of its MileagePlus Loyalty Program for 2012, including new benefits and services for United's and Continental's most frequent flyers. Members can redeem their miles and additional recognition for customers who purchase tickets in premium cabins or at premium economy fare classes.
Starting in 2012, United will determine each member's lifetime earnings based on the member's elite qualification miles earned in MileagePlus and OnePass since joining the programs, and will pool miles for members with accounts in both programs. After this one-time adjustment, United will determine future lifetime earnings based on actual flight miles. Customers who earn one million miles after the one-time adjustment will earn lifetime Premier Gold status for themselves and a spouse or significant other. Customers who earn two million miles will attain Premier Platinum status, those who earn three million miles will attain Premier 1K status, and customers who earn four million miles will attain Global Services status. The four levels of Premier member status are layed ou:
Premier Silver: 25,000 Premier qualifying miles (PQM) or 30 Premier qualifying segments (PQS)
Premier Gold: 50,000 PQM or 60 PQS
Premier Platinum: 75,000 PQM or 90 PQS
Premier 1K: 100,000 PQM or 120 PQS
Jeff Foland, United executive vice president and president of Mileage Plus Holdings, said, "With MileagePlus, we are building the world's most-rewarding loyalty program and reaching another important milestone in the merger of United and Continental. We will provide a wide range of benefits to our most-loyal and most-valuable members, while offering new redemption opportunities for all of our members." United will continue to offer Global Services recognition to select members by invitation.
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