This August, Mexico will once again show its commitment to adventure travel as it hosts the third annual Adventure Travel Mexico (ATMEX) event in Veracruz. From August 27 to 30, more than 400 inbound Mexican operators, outbound tour operators, international buyers and media will gather to learn about the benefits of offering adventure travel in Mexico. Through a B2B marketplace and educational sessions on adventure travel best practices and trends, ATMEX attendees will learn about all that is new in the adventure travel industry in Mexico.
Through significant investment in the adventure travel market that is worth $263 billion (as of 2012), MExico plans to work with multiple states across the country that want to educate their community, train local guides and operators, build infrastructure and promote Mexico's adventure travel offerings.
Prior to and following ATMEX, Veracruz and Mexican states such as the Yucatan, Oaxaca, San Luis Potosi, Nuevo Leon, Chihuahua, Sonoroa, Chiapas, among others, will offer a series of expense-paid FAM trips for qualified buyers and media that will showcase the destination.