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Royal Caribbean Launches New Ad Campaign

January 23, 2006 By: Susan Young Travel Agent

Royal Caribbean International has launched a new advertising campaign that highlights vacation experiences told from the guest's perspective. Titled "Create Your Own Adventure," the ads are designed to execute like home movies and bring the viewer closer to the cruise experience by capturing real moments that guests share on a Royal Caribbean vacation. The campaign consists of four spots that are a continuation of the successful "Get Out There" campaign.

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