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Focus on AllMexico

February 26, 2007 By: Mark Rogers Travel Agent

AllMexico makes it easier for agents to book activities for Riviera Maya clients

Kim Rose, president of AllMexico, Inc. has a plan: Start with the Riviera Maya and then expand throughout Mexico, making it easier for agents to book activities for their clients. Kim Rose, President of AllMexico, Inc.

"I think agents will agree with me that planning travel
for their clients is much more than just booking transportation and
accommodation. It's about the experience in the destination," says Rose.
"Agents need real flexibility in planning itineraries for their

Rose is the former executive director of the 500 Club and
travel agency development for Funjet Vacations. During her tenure with Funjet
Vacations she was instrumental in the development and execution of numerous
travel agency sales, marketing and reward programs tailored to initiate new
agency business and create incremental revenue.

AllMexico did a soft launch last January. Rose says feedback
from agents has been positive, with thumbs up for the web site's functionality
and content.

The company offers a variety of standard destination
products and services in Cancun, Riviera Maya and Cozumel.
"Cancun and the Riviera Maya are so popular that it's becoming a commodity—Cancun is the new Vegas." Rose notes that many
visitors have already experienced the larger properties and on their return are
looking for a smaller, boutique hotel experience. "Generally, we're not
handling accommodations," says Rose. But if an agent needs some
suggestions in choosing accommodations for their clients, AllMexico will assist
in booking them into smaller niche boutique properties. "I'm choosing not
to focus on the larger brand hotels," says Rose.

While AllMexico is getting its feet wet concentrating on
Cancun, Cozumel and the Riviera Maya, Rose predicts that the company will offer
options in Puerto Vallarta
by June, followed closely by Los Cabos and Ixtapa. "We're first making
sure the functionality of the web site is operating without a hitch," she

In addition to options from such established attractions as
Xcaret and swimming with dolphins at Via Delphi Dolphins, AllMexico has several
tours unique to the company. An example is the Mini Yucatan Wonders of the
World tour, a customized two-day tour that includes visits to Chichen Itza.

For the most part, AllMexico is not focusing on packaging
air and accommodations, although the company does have an interesting
accommodation option.

The company sells five upscale haciendas/villas, which can
be booked individually or as a group. Each villa holds three to 10 people,
making them a good recommendation for destination weddings and family reunions.
Prices start at $1,500 for four nights. Some have sea views, while others have
views of the course at the Playacar Golf Club.

To register, agents must become a member (membership is
free) and have an ARC number, but Rose says that home-based travel agents can
log onto to
facilitate registration.

Rose notes that agents can contact the company's Travel
Agent Concierge service and within 24-48 hours they will get a response
determining the pricing. Although AllMexico is concentrating on the leisure
market, the company can handle the needs of incentive groups of up to 150
people. AllMexico pays 10 percent commission. Inquiries about how to navigate
the web site can be addressed to [email protected]; questions about sales and
marketing can be directed to [email protected].

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