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bmi Changes Economy Service, Launches New Routes

January 21, 2010 By: Jena Tesse Fox

bmi, British Midland International, will relaunch its short haul product across all UK and Ireland flights to and from London Heathrow this month, with the introduction of a single Economy cabin, and increased service for customers traveling on Flexible Economy fares.

Customers traveling on Flexible Economy fares will benefit from no change fees, use of business lounges at both ends of the route, guaranteed seating at the front of the aircraft and complimentary food and drink onboard. As a result of the changes, bmi will no longer offer a separate Business Class cabin on UK and Ireland routes.

Customers traveling on Economy tickets will continue to enjoy bmi full-service benefits such as free checked baggage to a total weight of 45 pounds, online check-in and access to bmi’s business lounges for Gold and Silver Diamond Club members. Drinks and snacks will be available for purchase onboard.

The new product will be rolled out on January 27 and will be available to book immediately on

bmi is also launching a new route from London Heathrow to Vienna which starts flying March 28, with fares available to book immediately. The route will be operated in conjunction with Austrian Airlines, also part of Star Alliance, and will increase the combined bmi/Austrian Airlines frequencies between the two cities to five daily services. 

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