By the end of this month, all JetBlue flights will serve passengers 10-ounce cups of Dunkin' Donuts coffee. This move is in response to JetBlue's research that indicated coffee served on airlines is routinely considered worse than even what flyers make at home. Financial terms of the agreement were not disclosed, but the airline said the terms fit with the airline's low-cost model. It also said that the Dunkin' Donuts coffee, combined with the other product attributes including leather seats and DirectTV will make flyers want to come back for more.
