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Lufthansa's Premium Day

April 28, 2009 By: Mary Winston Nicklin Travel Agent

Frankfurt’s never looked so good. Germany’s business capital—a hub of
European traffic routes and Lufthansa, of course—has a newly-renovated
airport with high-end lounges that will have your clients smiling
during transit (and loath to leave the airport). Though Frankfurt’s
excellent museums—flanking the river Main—and the surrounding vineyards
offer up rich touristic opportunities for those who wish to discover
the region. Travel Agent recently traveled to Frankfurt for Lufthansa
Premium Day
to check out Lufthansa’s whopping EUR 150 million in
improvements of its premium airport lounges.


The bar in the First Class Lounge

A down economy is precisely the time to invest in innovative products
and services. Lufthansa has secured its position during this economic
crisis—distinguishing itself from the pack with an eye for long-term
growth.  “Lufthansa has invested as much in the last five years as it
ever has in all its years of business,” said Thierry Antinori,
Lufthansa Executive Vice President Marketing and Sales. In addition to
the swanky new lounges, Lufthansa showcased the new A-Corridor (for the
future Airbus A380), the First Class Terminal, new Welcome Lounge (for
long-haul passengers), and First Class menu selections from their
latest Star Chef, Alexander Herrmann.
Bottom line: Consider sending your top clients via Frankfurt on their next overseas trip.


Private Jet

Luxe Lounges

Lufthansa is investing millions in lounges worldwide, but there’s been
particular fuss over the new First Class Lounge in Frankfurt. After we
saw the private spa—featuring the Babor product line—and Nintendo Wii
room, we understood the buzz. Not only can your clients relax with a
shower or soak in a Jacuzzi tub (rubber ducky included), but they can
also get pampered with a massage in one of the two spa treatment rooms.
(Note: Spa services cannot be booked in advance; they are available for
an additional fee, and can be arranged with the personal assistant
assigned to each lounge guest.) Sprawling over 1,220 square meters, the
lounge features a gourmet restaurant, cigar lounge, bar serving 80
types of whiskey, office units, and comfort area with armchairs and
flat-screen TVs. Your clients are taken to their flights by Mercedes
or Porsche Cayenne transfer.

The Tower Lounge is pretty cool, too, because of its panoramic views
over the airport through a wall of glass. Open to First and Business
Class passengers, the Tower Lounge has an array of amenities—from a
hot/cold sandwich bar to Sonic pod chairs where guests can sink into a
cocoon of music.


Michelin-starred chef, Alexander Herrmann

Meals on Wheels

For the months of May and June, Lufthansa’s premium passengers are in
for a treat: a menu devised by Alexander Herrmann, an award-winning,
Michelin-starred chef who’s also a German TV star. From appetizer to
scrumptious dessert, Lufthansa passengers get to taste creative gourmet
cuisine from a different master chef every two months. In essence, the
airline morphs into a different resto in two-month intervals, serving
haute cuisine translated into special “airline form.”
Gone Jetting

For your clients who want flexibility, convenience, and a seamless
travel experience in Europe, private jets may be the answer. Lufthansa
is the only scheduled carrier with its own fleet of private jets.  As
described by Dr. Reinhold Huber, Vice President Lufthansa Private Jet,
the program combines the best of both worlds: the exclusivity of a
private jet experience and the numerous advantages of a large
commercial operator—use of Lufthansa’s First Class Lounges and
limousines, easy booking with a travel agent, accrual of Star Alliance
miles, and product transparency (fixed prices, standard electronic
tickets, Lufthansa flight numbers for each trip).


Cuisine prepared by Herrmann

The fleet consists of seven Cessna aircraft—including the Cessna
Citation XLS
+ that seats up to seven passengers—and can fly 2,100 miles
at faster than 500 miles per hour. Operated by Swiss Private Aviation,
Lufthansa Private Jet flies point-to-point in Europe or in combination
with Lufthansa or SWISS long-haul flights through Frankfurt, Munich,
Dusseldorf, Zurich, and Geneva.

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