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ONSITE: Singapore Airlines Brings Heightened Service to Los Angeles

July 12, 2007 By: Mark Rogers Travel Agent

Los Angeles-Singapore Airlines celebrated the inaugural flight of its new Boeing 777-300ER fleet during a special event at Los Angeles International Airport Tuesday night. The new aircraft, which heralds innovations and improvements in all three classes, represents a $360 million investment, with an emphasis on providing passengers with more space, comfort and control of the in-flight experience, the carrier said. Travel Agent attended the event, which was held in an airplane hangar and included a dramatic moment when the huge bay doors opened to present the 777-300ER waiting on the tarmac. An inspection of the plane and an up-close look at the new seats made the case that Singapore Airlines was continuing to raise the bar. We asked a spokesperson for the company what was driving the changes and he responded, "Luxury, luxury, luxury." He noted that customers' expectations are higher and that they want at least the level of technology they can get at home. According to Singapore Airlines, the new seats in first class are the largest in the sky at 35 inches wide. First-class passengers also have 23-inch LCD monitors with USB ports. Business class features horizontal flat bed seats at 30 inches; seats are arranged in a configuration that allows all passengers direct access to the aisle. Economy class also has screens with USB ports and remotes that have a full keyboard on the reverse side. All three classes have the KrisWorld in-flight entertainment system, providing entertainment, connectivity-with office tools such as spreadsheet and word processing on each system-and education, including instruction in 22 languages through Berlitz World Traveller. The new planes will operate between Los Angeles and Singapore every Monday, Wednesday, Thursday and Saturday, expanding to daily service next April. Visit [].

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