AMResorts Launches “I Heart Puerto Vallarta” CampaignJune 19, 2012 By: Newswire
AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now and Sunscape Resorts & Spas, recently launched an eight-week campaign today called “I Heart Puerto Vallarta.”
The campaign, which will run until August 12, is designed to showcase the company’s four, Unlimited-Luxury resorts in the popular destination of Puerto Vallarta: Secrets Vallarta Bay Puerto Vallarta, Dreams Puerto Vallarta Resort & Spa, Dreams Villamagna Nuevo Vallarta and Now Amber Puerto Vallarta.
A microsite has been created for the campaign at www.IHeartPuertoVallarta.com that features things to love about Puerto Vallarta, highlights the company’s four Puerto Vallarta properties, provides guest video testimonials and offers special promotions to travelers.
In addition to the microsite, the “I Heart Puerto Vallarta” campaign appears on the Secrets, Dreams and Now Resorts & Spas websites, blogs and social media platforms to engage communities of travelers and agents who would like to learn more about Puerto Vallarta or share their personal experience with others.
Travelers will find deals on www.IHeartPuertoVallarta.com, including special rates representing up to 40-percent savings, up to $400 in resort coupons available and Suite’n Up Your Stay room upgrade starting at $99 for all travel booked by August 12. Visitors to the site will also have the chance to enter the “Pin It to Win It” Pinterest sweepstakes.
Consumers are encouraged to explore the photo gallery at www.IHeartPuertoVallarta.com and enter the Pinterest sweepstakes for a chance to win a three-night stay for two at one of the four Puerto Vallarta resorts.
Participants must submit an entry form and pin a minimum of 10 pictures from the gallery to their “I Heart Puerto Vallarta” Pinterest board along with pictures that illustrate why they love Puerto Vallarta and Secrets Vallarta Bay, Dreams Puerto Vallarta, Dreams Villamagna and/or Now Amber. AMResorts will select the top five “I Heart Puerto Vallarta” Pinterest boards and have Pinterest users vote to determine the winner.
The best Pinterest board and sweepstakes winner will be based on the total number of likes and re-pins received by August 12 and the lucky winner will be announced on August 20.