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Barceló Maya Beach Resort Introduces Resort Webisodes

March 8, 2010 By: Joe Pike

Web users can take a virtual vacation to the Barceló Maya Beach Resort with a colorful, 60-second video, just one click away on YouTube.

To encourage interest amongstwWeb users and to introduce them to all of the offerings only a Barceló all-inclusive vacation can provide, Barceló Hotels & Resorts has launched an eight-episode online video campaign, showcasing its five-in-one property in Mexico’s Riviera Maya.

Each high definition film will tell a visually enhanced story of the resort and its key features, all within 45 to 60 seconds in length. The videos, which were produced in late 2009, will be released on a bi-monthly schedule to such popular social media sites as YouTube, Facebook and Vimeo.

The campaign officially launched with the first Webisode, a resort overview, debuting on February 17, and a second Webisode on all-inclusive offerings on March 3. Future episode topics include: delectable dining (March 17); water sports and adult activities (March 31); destination weddings and honeymoons (April 14); groups, meetings and conventions (April 28); family “togethering” (May 12); and eco-friendly fun (May 26).


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