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| Patrick Mitchell, vice president of sales at Club Med, addresses agents and media during an event to introduce company's new advertising campaign |
NEW YORK CITY, New York - Travel Agent was on hand Thursday night for a event hosted by Club Med in which the popular all-inclusive resort company announced a new global branding campaign that will be officially launched on March 20.
The strength of this new campaign is gained through highlighting the modern and surprising ways that Club Med is different; its informal spirit – chic and friendly – and its capacity to allow the client to take charge of his own happiness.
This capmaign's new tagline is "And What's Your Idea of Happiness?" The approach of using an open-ended question reflects the evolution of society; one that is more participative symbolized mostly by the advent of digital and social media. According to Club Med representatives, it invites individuals to share their own unique, personalized vision of happiness, as well as how to achieve it.
Created by the experienced teams at Saatchi & Saatchi + Duke, this campaign will be launched in 47 countries and in 22 languages. The brand music (Paraiso, composed by Jean-François Mory) has been re-orchestrated to reinforce its modernism, while still maintaining its identity, rhythm and ever-present percussions that express serenity, joie de vivre and togetherness.
The launch is being executed via signage, newspapers, digital, travel agencies, and will be visible in the resorts, including South Africa, Germany, Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, South Korea, Denmark, Spain, the United States, Finland, France, Greece, Hong Kong, Hungary, Israel, Italy, India, Ireland, Japan, Lebanon, Malaysia, Morocco, Mexico, Norway, New Zealand, Paraguay, Netherlands, Poland, Portugal, the United Kingdom, Russia, Singapore, Slovakia, Sweden, Switzerland, Taiwan, Thailand, Tunisia, Turkey, Ukraine, Uruguay and Venezuela.
Visit www.clubmed.us/app.