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Iberostar Announces U.S. Launch of Antonio Banderas Marketing CampaignSeptember 28, 2010 By: Joe Pike
Iberostar Hotels & Resorts has launched a multi-platform marketing and advertising campaign, “On Vacation, We're All Stars," starring actor Antonio Banderas.
The agreement with the world-renowned performer positions him as the new face of this leading global hospitality brand for the coming three years. Travel Agent first told you about this anticipated partnership back in April during our on-location coverage of the original announcement in Mexico.
Developed by the Spanish-based agency Senora Rushmore, the campaign focuses on the brand’s commitment to treat every guest as a VIP traveler. All creative collateral, including print, broadcast and digital advertising, will feature Banderas. In an interactive online experience, Banderas also will act as the guests’ personal vacation guide offering virtual tours of several Iberostar locations.