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Radisson Aruba Aims to Attract Honeymooners

July 16, 2007 By: Joe Pike Travel Agent

Travel Agent
recently chatted with Francis Purvey, Radisson Aruba Resort & Casino's
director of sales and marketing, to discuss the property's ongoing attempts to
draw more honeymooners without turning its back on other clients.

The resort's Penthouse Suite

"We recognized there was a need for a luxury product in
Aruba, and we created the Plaza Club as our five-star accommodation within our
Four Diamond resort," Purvey says of ongoing upgrades recently completed
at the property, including the expansion of the Plaza Club, have contributed to
influx of honeymooners.

The existing concierge floor was enhanced by adding another
20 rooms with 42-inch flat-screen TVs, DVD players and libraries and a iHome
radio to each room. The bedding was improved and turn-down service was
enhanced. Rates for these rooms start at $389 per night. The best overall room
is the Penthouse, a 2,700-square-foot room with three bedrooms. It starts at
$3,000 a night and includes large outdoor patios, a private Jacuzzi, huge
living room and bathroom. Only one elevator can access this room.

Purvey says on the surface it appears as though the
honeymooner clientele is increasing dramatically.

"Because of the extra accommodations and upscale nature
of the accommodations, it seems as though we are getting a lot more
honeymooners. And they usually like to talk to other honeymooners," Purvey
says. "I love [hearing couples talk] about what they did that afternoon or
their plans for the night. I think they know they're going to come here and
meet other couples like themselves."

Another factor in bumping up the numbers of romantic
travelers was the creation of the Larimar Spa, which opened in September of
last year. The $5.2 million, 13,000-square-foot spa and fitness center offers a
full menu of services and a full-service salon.

The resorts also makes a great spot for business traveler,
as it offers more than 15,000 square feet of indoor space and an expansive
24,000 square feet of outdoor function space.

The property sits on 14 acres overlooking Palm
, just minutes from Queen Beatrix International Airport (seven miles) and
downtown Oranjestad (four miles). There are a total of 353 guest rooms
including 30 suites. It's home to a 16,000-square-foot casino and the Grand
Caribbean Ballroom, and there is a nearby Tierra del Sol championship golf
course, designed by Robert Trent Jones II.

Agents, who receive a 10 percent commission, can contact
Denis Herron, director of leisure sales, at 954-491-7001 or
[email protected]. —Joe Pike

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