NTA and ASTA will host their second Hispanics in Travel Caucus on Jan. 22 in Orlando, Fla., exploring the potential of the Hispanic travel market. The session, which includes informal discussion and networking—will bring together key tourism professionals. Jorge Plasencia, chair of the National Council of La Raza will be a keynote speaker. The event is part of the NTA/ United Motorcoach Association's Travel Exchange, Jan. 20 - 24.
With a growing population—and burgeoning buying power, U.S. Hispanics are attracting the attention of the travel industry, the NTA noted.
Olga Ramudo, who chairs the NTA-ASTA Hispanic Business Development Task Force and has a seat on the U.S. Travel and Tourism Advisory Board commented: “The two largest national tourism organizations have made a historic alliance to create value for their members by increasing travel and, at the same time, creating jobs within our industry.”
The session is an example of NTA’s commitment to market diversity, according to Lisa Simon, the NTA's president. “We supply our members with the tools for success, and that often means entering underdeveloped markets. At Travel Exchange alone, we’re offering programs on faith, family, adventure, culinary, student and green travel,” she said. “Based on sheer size, the Hispanic market will be significant in shaping the future of travel and tourism.”
The Hispanics in Travel Caucus is set for 3:15 p.m., Jan. 22, at the Orange County Convention Center during Travel Exchange, the convention and trade show for NTA and the United Motorcoach Association.
Travel professionals of Hispanic origin—or those actively involved in developing travel for the Hispanic market—are invited to attend.
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