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Sandals Launches "Value" Brand

April 4, 2008 By: David Eisen

Sandals Resorts International (SRI), parent company of Sandals Resorts, Beaches Resorts and the Royal Plantation Collection, has introduced a new, value-oriented brand - Grand Pineapple Beach.

Two resorts, Grand Pineapple Beach Resort in Antigua and Negril Gardens in Jamaica, will be re-flagged with the new moniker to become Grand Pineapple Beach Antigua and Grand Pineapple Beach Negril, respectively. Grand Pineapple Beach Resorts will accept singles, couples, families and groups. All-inclusive rates include accommodations; all meals and snacks; unlimited premium-brand beverages; non-motorized watersports; and nightly entertainment.

Adam Stewart, CEO of SRI, said that the concept has been in the works for two years.

"Our intention was to create a warm, inviting atmosphere for guests to affordably enjoy the best beaches in the Caribbean," Stewart said. "It's a slice of paradise no matter your budget."

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