Representatives of LAN Airlines recently participated in the launch of the Reforestamos Patagonia (Reforest Patagonia) campaign, a public-private effort, non-profit organization. The goal of the campaign is to have citizens plant native trees in four national parks and reserves of the Chilean Patagonia in 2012.
LAN joins the initiative as one of the founding companies with an initial contribution of 10,000 native trees.
"As part of our social responsibility program, 'Cuido Mi Destino,' we wanted to join this tremendous project to get rid of some of the damage caused by the fire that occurred late last year near Torres del Paine,” said Bruno Ardito, director of institutional relations for LAN Airlines, in a written release.
The executive also issued an invitation to passengers on LAN and businesses in Chile to cooperate with this important initiative by donating trees to the speedy recovery of the flora of Torres del Paine National Park.
The goal is to plant enough trees to re-forest roughly 2,000 acres.
Visit www.reforestemospatagonia.com and www.lan.com.