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Ensemble Restructures Business Development StructureApril 26, 2011 By: George Dooley Travel Agent
Ensemble Travel Group announced a new business development structure that will provide greater individual, consultative services for its members across the U.S. Ensemble said that the high-touch, high-profit approach will result in member agencies being able to maximize their Ensemble affiliation to the fullest while boosting their bottom line.
“It’s all about engagement and appreciation,” said Ensemble Travel Group’s Joe Jiffo, vice president of business development. “We want our members to fully understand and capitalize on the many benefits and programs that they have at their fingertips. From private-label products and value-added amenities to database technology and integrated marketing—not to mention our powerful network of preferred partners and the very compelling year-end distribution checks—Ensemble offers a comprehensive and profit-driven portfolio for all agencies, regardless of their business model.”
“Our new sales structure will help keep these perks top-of-mind for members, as well as let them know how valued they are in our organization,” Jiffo added.
In addition to a number of new and revised internal procedures, Colleen Conley, former business development director, has been appointed director of national sales for Ensemble Travel Group.
Conley, a 30-year industry veteran, will be responsible for member acquisition and retention on a national basis and for growing member sales and training for the top 25 accounts in her current territory of the Northeast U.S. The remaining members outside of Conley’s top producers will be divided between Ensemble Business Development Directors Kim Specht and Julia Block.
Overseeing the U.S. business development director’s team is Brian Chapin, who also heads up the organization’s Air By Ensemble program. Chapin stepped into the sales role on an interim basis last August and has managed the team since. He will work closely with Cristie Newell, who leads the business development team for Ensemble Travel Group in Canada, to share best practices and unify the sales organization into an even more powerful North American team.
In addition to Specht and Block, who serve the Central and Southeast/Mid-Atlantic regions, respectively, the sales team also consists of Business Development Directors Ellen Harris, in the Southwest, and Pamela Irwin, on the West Coast. Gladys Revilla, director of customer care and support, along with her team will continue to provide inside member support for the organization.
Ensemble Travel Group is a member-owned international organization of approximately 850 professional travel agencies in the U.S. and Canada.