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Frosch, Classic Cruise Form Partnership

May 19, 2009 By: George Dooley


Frosch Travel, a top ranked agency based in Houston with sales in excess of $500 million, announced a strategic partnership with Classic Cruise and Travel, based in Los Angeles, opening the Southern California market to Frosch. Classic Cruise and Travel was formerly affiliated with Altour International.

“We are delighted to welcome Classic Cruise and Travel to Frosch,” said Bryan Leibman, president of Frosh. “They are a highly experienced, knowledgeable, and respected group of travel consultants providing superior service to vacation and business travelers.”

Classic Cruise and Travel’s relationship with Altour ended when that agency left Signature Travel Network, an agency owned co-operative. Classic Cruise and Travel wished to remain allied with Signature, which was made possible by the new alliance with Frosch. Altour joined the American Express Representative Network in April.

“The relationship with Signature provides Classic clients with a strong portfolio of supplier partners with exclusive negotiated amenities at more than 600 luxury hotels and resorts; a competitive cruise program; and a comprehensive and highly customized client communications program,” the company said in a statement. "Signature also provides the industry’s most advanced technology platform that supports Classic Cruise and Travel’s online consumer marketing efforts.”

Now officially called Frosch-Classic Cruise and Travel, the company will continue to serve both corporate and leisure clients with high quality customer service they have built their business and reputation upon. “We are honored to be  Frosch’s ambassador to Southern California and look forward to a long and prosperous future together,” said Penny Entin, Frosch-Classic Cruise and Travel’s CEO.

“This is a very exciting time for Frosch as we achieve new levels of success in the industry,” Leibman said. "Frosch is poised to experience even greater growth in the years ahead, and the strategic partnership with Classic Cruise and Travel will help us achieve our objectives. The new Frosch-Classic Cruise and Travel alliance signals the entry of Frosch into the Southern California market.”

Frosch-Classic Cruise and Travel is an international full-service travel company serving leisure and business travelers. It is ARC and IATAN-appointed and a member of ASTA, CLIA and Signature Travel Network. The company also manages Luxury Cruise Experts, an online component of the company.

Frosch is a 37-year-old agency with corporate, leisure, incentive, meeting, and group divisions.  Frosch has been owned and managed by the Leibman family since 1977 and has 800 staff in 44 branch offices in twelve states. Since 1998, the company says it has expanded by an average of 30 percent per year, both through internal growth and strategic acquisitions.

Visit www.frosch.com.


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