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MAST Conference Wins SupportApril 28, 2008 By: George Dooley
MAST Travel Network’s 17th annual conference in Tampa, FL, April 16-20, won strong support from the 145 MAST member agents who attended, John Werner, president and COO of the 170-agency member group said. Forty of MAST’s preferred suppliers and technology partners were represented.
MAST Travel Network is a travel agency consortium and
marketing group in the Midwest with over 170 agency members in eight
states and Canada.
Werner introduced several new initiatives for MAST member agencies, including online fulfillment for direct mail programs and e-mail marketing campaigns directed to lifestyle and life-stage demographics. This includes honeymoons, romance packages and family vacations. Also announced were new interactive tools for agency websites.
A major initiative announced by Werner is MAST’s late-summer launch of a comprehensive sales training program for both new travel agents and industry veterans. The program will offer abbreviated two-hour sessions as well as a half-day condensed version and a full one-day program. Sales trainers from both within the industry and outside will participate.