Avoya Travel reports New York- and San Diego-based Piston has been selected as the host agency's new advertising agency partner.
Piston's will also be responsibility for a strategic branding process and serve to expand Avoya's position within the travel industry.
Avoya said the move will support Avoya's long-term strategy of strengthening the brand and reaching new consumers. Avoya Travel is a member of the American Express Travel Representative network.
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