Signature Travel Network reports it is capitalizing on trends in luxury travel with the launch of Ultimate Experiences, a publication for the affluent traveler.
“Seeing growth in the luxury segment and hearing a corresponding need from our membership, we launched Ultimate Experiences in January 2013,” says Karryn Christopher, Signature’s vice president of marketing.
“The magazine is both a conversation starter and a reminder. It is a collection of stories and articles that elevate a spectrum of destinations, hotels, resorts, cruises and travel experiences by focusing on how travel consultants leverage their expertise and insider connections to create truly one-of-a-kind moments," Christopher said.
Signature also reported it has seen double-digit growth in the luxury segment for the last three consecutive years. Booking trends for 2013 and 2014 within the deluxe segment continue to outpace other segments. Additionally, in a recent survey the majority of Signature owners identified luxury business as the segment with the most potential for growth, Signature said.
Susan Reder of FROSCH Classic Cruise & Travel in Woodland Hills, California commented: “Our clients are traveling more frequently and spending more. Whether it’s a bucket list trip, an over-the-top vacation for a group of friends or family, or securing their preferred stateroom for a full world cruise more than two years in advance, affluent travelers appreciate the value of our exclusive benefits and our ability to do it all. Price simply isn’t a deciding factor when there is confidence that the experience will be unique and unforgettable.”
Within the last year, Signature says it has also added four new consumer microsites (groups, celebrations, family and luxury), expanded the size of the luxury Travel Redefined consumer publication, and increased the number of time-sensitive, exclusive offer-driven email and direct mail campaigns. These additions are part of the constant evolution and expansion of Signature’s multi-touch marketing strategy, Signature said.
“Our long term client and referral business continues to grow,” reports Jeff Gordon of The Gordon Group in Davie, Florida, “Signature’s marketing provides a sophisticated yet highly efficient way for me to personally and consistently reach my clients with a range of travel experiences that match their needs and interests. Ultimate Experiences is another example of Signature responding to a need and creating a piece that delivers results.”
Signature Travel Network is a member-owned, travel cooperative that includes 214 member agencies with 414 retail locations throughout USA and Canada. Collectively, Signature members generate over $5 billion in annual travel sales.
Visit www.signaturetravelnetwork.com