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Travel Leaders and Funjet Partner on MexicoMarch 3, 2011 By: George Dooley Travel Agent
Travel Leaders and Funjet Vacations have jointly announced the latest enhancement to their longstanding partnership. Dovetailing with Travel Leaders’ SCORE Lead Generation Program, the two companies are set to begin generating qualified leads for Travel Leaders’ certified Mexico travel specialists from consumers interested in traveling to Mexico.
Many of Mexico’s cities and regions perennially rank among the top international destinations Travel Leaders travel agents book, including in 2011 when four of the top ten hot spots were in Mexico. The first phase of the SCORE campaign with Funjet begins with extensive training from the Mexico Tourism Board starting this month and followed by marketing events.
“The strong momentum that’s building each week for Travel Leaders’ SCORE Program is due in large part to the enthusiastic response we’ve received, both from our travel agent specialists and from industry leading suppliers like Funjet Vacations,” explained Roger E. Block, president of Travel Leaders Franchise Group.
“Funjet has through the years has been one of our most trusted partners in providing excellent value to our clients. Since our seasoned Mexico specialists know the top destinations south of the border extraordinarily well and are primed to close each potential sale, our partnership with Funjet has never been more important as we work together in increasing the number of unique visitors to Mexico,” Block said.
Funjet is the latest supplier to announce its active participation in Travel Leaders’ proprietary SCORE Program, Travel Leaders reports. SCORE taps directly into participating Travel Leaders travel agents’ expertise by providing them with qualified leads from individuals already interested in traveling to particular destinations.
Officially launched in January, SCORE has already a significant number of leads to Travel Leaders travel agents, Travel Leaders says. For the Travel Leaders/Funjet Vacations’ Mexico campaign, leads will be provided only to participating travel agents specializing in travel there.
“We have always valued our relationship with Travel Leaders and are excited about this new and innovative partnership. With campaigns such as SCORE, consumers will be informed of the value and unique experiences Mexico’s premier destinations have to offer and in turn encourage them to expand elements of their visit,” said Mike Going, president of Funjet Vacations.
“Last year alone over 23 million people from around the world visited top travel destinations in Mexico such as Cancun and Riviera Maya, and when planning a Mexico vacation, American consumers welcome guidance and clarity, and travel agents are on the forefront of this knowledge,” Going said.
Each SCORE campaign systematically develops the most creative marketing hooks with compelling travel products and offers – like those for Mexico offered by Funjet – designed to generate the qualified consumer leads, all while providing Travel Leaders travel agents with the tools to close each sale.
Travel Leaders says travel agents have the opportunity to decide which destinations and suppliers they wished to receive qualified leads for. The caveat is that they may only choose the categories in which they are true specialists and have completed extensive training to ensure they not only have the confidence to receive each qualified lead, but more importantly, to close each sale.
Agents can learn more about Travel Leaders Franchise Group’s SCORE Program by calling 888-605-3497 or by visiting www.TravelLeaders.com.