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Travel Leaders Launches Consumer PromotionAugust 31, 2009 By: George Dooley
Travel Leaders is reaching out to consumers with new programs that will help agents build sales, including the start of the Bizarre World Getaway Sweepstakes. The Travel Channel television series begins September 1 and runs through October 15, featuring Andrew Zimmern.
The sweepstakes provides a grand prize of a seven-day trip to Munich and Berlin, courtesy of Travel Leaders and Monograms. The launch of the program also marks the debut of Travel Leaders on Facebook, Twitter and YouTube social media networking sites.
“Just as Travel Leaders is once again proud to sponsor an exciting Andrew Zimmern program, we are also pleased to publicly ‘unveil’ our key social networking sites that have been steadily growing in scope and popularity with travelers and travel experts alike – completely unadvertised – over the course of the last year,” notes Roger E. Block, president of Travel Leaders Franchise Group. “Our presence on Facebook, Twitter and YouTube enables us to better connect with travelers throughout the United States. Each provides a forum for our clients and avid travelers to connect and share insider information as well as planning advice, news on the best travel deals and values in the marketplace, and most of all share their passion and love for seeing the world.”
Block explained that Travel Leaders is formally announcing its social networking sites because many of its Travel Leaders experts will be sharing their unique, off-the-beaten-path travel experiences and recommendations via the Travel Leaders Facebook page throughout the duration of the Bizarre World Getaway Sweepstakes.
“Additionally, we’re inviting consumers to post their own ‘bizarre’ experiences on our Facebook page, or even better, to provide us with their own videos capturing those experiences,” Block added. “The best videos will be proudly featured on Travel Leaders YouTube channel.”
In the Travel Channel’s new series premiering September 1 at 10 p.m. EDT, host Andrew Zimmern takes his “Bizarre” franchise beyond food and into the bigger, badder arena of Bizarre World. From underground cultures, to outrageous customs, ceremonies, etiquette and rituals, he takes his audience on his own unique tour of these worlds in the same entertaining and eye-opening way he explores the world’s culinary experiences.
To enter the Bizarre World Getaway Sweepstakes, log-on to http://bizarregetaway.travelchannel.com from September 1 - October 15. Additionally, consumers may enter every day for the chance to win daily instant win prizes. For more information, log-on to www.TravelLeaders.com/bizarre starting September 1.
Follow Travel Leaders on Facebook: http://www.facebook.com/pages/Travel-Leaders/32879492894 Follow Travel Leaders on Twitter: http://twitter.com/TravelLeaders Follow Travel Leaders on YouTube (and see Andrew Zimmern’s personal visit to Travel Leaders headquarters shortly before Carlson Wagonlit Travel Associates were renamed as Travel Leaders): http://www.youtube.com/TravelLeaders